Become the best you can be.
In progressive estate agency, being "good" is simply not good enough.
Let's aim for extraordinary.
To equip you, we've developed the Rawlings 360 approach. This gives you affordable and immediate access to our award-winning service, focusing on three key areas:Â
Empower your people
Training & Motivation
Monday Motivator Challenge
Kick start every week for you and your team with a short, sharp, and powerful though for the day from Richard, direct to your phone via Whatsapp. Stimulating and informative, these personal development challenges are gold-dust for agents who want to stay well ahead of the gameÂ
Persuasive Pitching
Seminar
Is your listing convertion ratio below 60%? This powerful and much acclaimed seminar delivers results from day one.
Two for One: Breeding Instructions Seminar
Get into the mindset of using every instruction to bring on at least another two for exponential growth. Rock-solid techniques are provided.
Proactivity Seminar and Calculator
Putting a real-time monetary value on every aspect of your listers' and negotiators' activities substantially helping them focus on what's important.
Raising Fees Instantly
Seminar
This highly acclaimed seminar has helped thousands of estate agents substantially improve their profitability within hours of watching this seminar. Â (more detail HERE)
Buyer Representation Seminar, Dialogues & Documents
Until you integrate this simple version of Buyer Representation, you're missing the opportunity to double your existing revenues, with minimal investment or time commitment. There's more to this than meets the eye! (more detail HERE)
How to Secure the Right Asking Price SeminarÂ
Fed up with other agents over-valuing to get the instruction? Let Richard show you how to persuade the seller to quote the right price from day one, using well-proven techniques that mean you should never lose an instruction on price. (more detail HERE)
Advanced Negotiation
Seminar
Does what it says on the tin and helps secure more sales by understanding the psychology of the deal and how to harness proven negotiation techniques specifically for estate agents.Â
(more detail HERE)
How to Secure an Effective Price Reduction Seminar
Understand the psychology of pricing. When and why to advise a reduction and how to convince the seller.
Instruction Gaining Ideas Seminar
Empower you and your agents to think creatively. Learn what others have done to deliver more business - enjoyably.
Becoming magnetic
Marketing & Persuasion
Client Persuasion Videos
Sometimes it takes a third party to persuade a client to e.g. to quote the right price or understand what constructive feedback means to them. Simply send the right video to the right person at the right time in support of your agent's efforts. It's like having Richard on hand for those difficult conversations on your behalf.
(Samples HERE)
Weekly Social Media Content
Never again be without relevant, interesting, meaningful and well-written content that makes you look good.
Perfect for your blogs, website, social media and newsletters Over 1000 topics curated for your agency style.Â
Includes a weekly or twice-weekly distribution planner EXCLUSIVE to your location. (Samples HERE)
Monthly Market Comment Video
Every month, let Richard present his recommended market comment on your behalf (or use the script and record your own). For use in your social media, blogs, etc. Well-researched and always upbeat yet realistic, with strong calls to action, and designed to prompt people to move! (Sample HERE)
100 Template Letter Pack
Over 100 engaging, informative and persuasive letter/email templates for your Estate Agency. With a whole section dedicated to effective canvassing and prospecting, this pack contains everything your agency needs to both function and thrive.
(Samples HERE)
Hosted Sellers' Advice Evening
Attract and convert prospective sellers, including your competitors' clients, to a punch local event where Richard gives it to them straight - and you pick up the pieces!
(Details HERE)
Strategic growth
Director Support
Key Performance Benchmarking Plan
Understand your agency's efficiencies in an industry-wide context and let Richard help you formulate a plan for incremental marginal gains across a range of contexts.
Half-Yearly Agency Review
Work with Richard to understand how your progress is developing, with recommendations of how to address the difficulties, harness your strengths and claim harvest opportunities.
Annual Website Review
Although we are not graphic or web designers, Richard, along with Emily our copywriter, will review your website wording ensuring it is fully compatible with your latest key messages and brand ideology.Â
1:1 Mentoring with Richard Rawlings
Give Richard your good agents for a quarterly Zoom meeting and watch them become great agents. We'll focus on personal development, commerciality and profit - and always upbeat and fully supportive.Â
Agency Director Support Hotline
Richard will be available by phone/Whatsapp/email as often as you might need him (within reason). Regard him as an unofficial non-executive director of your business.
What Our Clients Say (and more HERE)
Daisy Layland, eXp, Barnstaple
You're training was amazing. I won a £1.6m listing after putting in place some of your training from last week!