Fractional director | Rawlings 360

Elite Support...
Introducing your new Fractional Director

Your Growth Director-on-Demand.

On your team. Just for you. Exclusive in your location.

You already know his name. Richard Rawlings is widely recognised as the UK’s leading estate agency consultant and trainer.

He’s helped thousands of agents, from high-street independents to global brands and personal agents, win more instructions, raise their fees, and grow stronger, more profitable businesses. He’s collected his share of awards along the way, and now sits on the judging panels for many of them.

Until now, access to Richard meant booking a course, attending a conference, or watching a webinar.

That changes today.

For the first time, and for a small number of selected estate agencies, Richard is available as your personal, behind-the-scenes Fractional "Director"; a trusted sales/growth strategist and sounding board for everything from marketing messaging to training, culture, contemporary agency technique, psychology of sales and executive decisions with a commercial edge.

This Fractional Directorship is not a formal board position: it is simply having a specialist expert business partner on your team; part-time, flexible, and without the cost or commitment of a full-time hire.

This isn’t a training day. It’s not a coaching programme.

It’s access to Richard, whenever you need him. For strategy, for growth, for solutions to day-to-day issues in the field. And all for a fixed monthly fee of just £995+VAT.

Hiring a full-time director of this calibre would cost ten times the price.

But this is the new, cost-effective, way forward.

Focused on your goals, your challenges, and your growth.

What you get:

Unlimited Priority Access to Richard. Confidential. Unfiltered. Immediate.

Call him. Text him. Whatsapp him. Request a quick Facetime or Zoom call any time, on top of strategic guidance. Got a vendor issue? A team conflict? Fee pressure? Brewing fall-through? Client refusing to reduce their price or accept a good offer? Richard is the best in the business - so why not make him one of your team?

No limit, no faff - just straight-talking, good advice that delivers results.

🎯 More Instructions

Losing instructions you should have gained? Richard will work with you and your team to hone your market appraisal meetings, improve your conversion rates, and win more instructions. Be it strategic or tactical - he’s got your back.

💰 Raise Your Fees Without Fear

Richard’s signature approach challenges discounting once and for all, and provides practical persuasion strategies that command premium fees while simultaneously growing market share. Guaranteed!

👥 Cross-Team Support

Whether it’s your listers, negs or managers, let Richard be your trusted voice, providing instruction, reassurance and support across the business. With the occasional webinar thrown in too.

🧨 Live Problem-Solving

Real-world help, when you're agents need it most. Whether that’s a tough vendor negotiation, a pricing stand-off, or difficult negotiation.

🔐 Local Exclusivity

Once you’ve secured your territory, it’s locked. Richard will not provide personal Fractional Directorship services to any other agent in your area. You’ll be the only one with him in your corner - guaranteed.

💥 The Promise

Richard doesn’t just advise. He helps you deliver impressive results.

That’s why this offer comes with a bold guarantee: If you don’t see measurable results within the first six months - just walk away. No small print. No caveats. Just a cast-iron, results-based guarantee.

🚫 It's not for everyone

Richard is selective as to whom he accepts for this service. It's not for:

• Corporate estate agencies

• Online-only estate agencies

• Low-fee, low-value, estate agencies

• Agents who are not prepared to accept guidance

• Agents who are not prepared to embrace new ideas

• Agents seeking something for nothing

😊 This IS for you, if you:

• are a progressive 1-5 branch independent estate agency

• want a sounding board and tactical partner you can trust

• are keen to grow market share and increase your profitability, but without compromising ethical estate agency standards

• are willing to challenge convention

• are willing to invest in results, not excuses.

Ready to claim your patch?

If you want Rawlings on your team - fully invested in your growth, not your competitors', then now’s the time to move.

One agency per area. Once taken, it’s gone.

The next step?

Provide a few details below and we'll be in touch to book a no-obligation exploratory call with Richard, following which we'll ask you to complete an initial confidential Agency Analysis Worksheet. On acceptance, service will commence immediately.

THE SMALLISH PRINT:
Richard Rawlings, via Rawlings Products Ltd, provides tailored services on the following basis:
1. This is an outsourced support service and not a formal Directorship in respect of the Companies Act 2006.
2. This is a rolling monthly service, with an initial contractual term of twelve-months, with a six-month break clause should measurable results not be evidenced within the first six months.
3. One month's notice to terminate may be given at any time after ten days prior to the end of month eleven.
4. Should no measurable results be evident after six months from commencement, then, if you wish to exercise your break clause, you must do so within the first week of month seven, by giving verbal notice followed up immediately in writing (email or Whatsapp is acceptable), and the contract will be regarded as terminated from that date, with no further liability on either side.
5. Reactive 1:1 agent support is included, under a "reasonable use" policy.
6. Training is provided by video recording and/or Zoom meeting at our discretion.
7. In-person visits, if required, are chargeable separately, with fees and expenses being agreed in advance.
8. Confidentiality is assured.
9. All training and/or marketing material supplied is strictly copyright but may be used by your agency as you see fit during your contract period, within your licenced area only, and for its obvious intended purpose only, and must not be resold, lent, or in any other way offered to anyone not directly involved with your agency within your defined area of operation.
10. We undertake not to offer the Fractional Directorship service to any other estate agency offering similar model estate agency services to you within your defined area of operation, subject to reasonable boundary crossover.
11. The defined licenced area of operation is the location specified in the initial Agency Analysis Worksheet you'll be asked to complete on acceptance.
12. Although we hold professional indemnity insurance, no liability is accepted for any advice, guidance, suggestion or support that, when implemented, does not go as intended.
13. Priority access to Richard is offered subject to availability at the time. If Richard is not immediately available, you will nevertheless usually receive a same-day response.
14. The first invoice will be submitted on acceptance, and the service will commence immediately on payment.
15. The second invoice will be payable 30 days later and then on the same day each month.
16. Payment is due on receipt of invoice, with payment by standing order being preferred.
17. Should payment of any invoice not be made within 14 days of the due date, interest at rate of 8% over the Bank of England Base Rate will be applied, along with any subsequent collection costs, if any.
18. All parties agree that these terms and conditions are reasonable and further agree to be lawfully bound by them.

Elite Support...
Introducing your new Fractional Director

The Rawlings 360 Approach

Over 30 years to research and develop a service every progressive estate agent should be using right now.

Elite Support... Introducing your new Fractional Director

The Rawlings 360 Approach

Over 30 years to research and develop a service every progressive estate agent should be using right now.

Elite Support...
Introducing your new Fractional Director