Ouch! Here’s a hard truth: the moment you leave a market appraisal, many sellers go straight online to check everything you’ve just told them. A striking piece of analysis from Acaboom has revealed a pattern that should give every estate agent pause for thought. After their AI Concierge tool reviewed hundreds of post-appraisal interactions, they found that more than half of all conversations centred on pricing, fees, marketing strategy or length of sole agency. In other words, the majority of...

There seem to be so many conflicting areas of property price reports that can make it difficult for us to discuss property value and trends with clients who might have picked up some report that supports their view that their house is worth more than you know it to be. Firstly, where does the report come from? Different sources have different criteria and timeframes. The timing is critical. For example a figure suggested by the Office for National Statistics will have been curated several...

By Richard Rawlings, Estate Agency Trainer. In our quest to secure market share, every instruction counts twice. Not only as one more property our books, but also one less on our competitor’s. (So, if you’re keeping score, each instruction puts you two points ahead). In order to secure an instruction, we need first to Attract, then Engage and finally Convert. Attraction effectively equals Marketing. And your Marketing is effectively a promise of what the consumer can expect to receive...